Pipeline

Pipeline

Pipeline Podcast: The Power of B2B Influencer Marketing

What do you think of when you hear the word “Influencer”? Probably a TikTok or Instagram star that leverages their popularity to attract sponsorships ...

David Marsh's avatar
Glenis Marsh's avatar
David Marsh and Glenis Marsh
Jun 29, 2023
∙ Paid

Glenis and David, in this edition of Pipeline, present three captivating case studies that reveal how influencer marketing can surpass solo brand efforts in effectively connecting with their target audience.

From a legendary tire return to viral social media videos, these three stories reveal the extraordinary power of unconventional brand advocacy. Clic…

User's avatar

Continue reading this post for free, courtesy of David Marsh.

Or purchase a paid subscription.
© 2025 Wave Representatives · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture