This edition of Pipeline (E2-S1) Glenis and David discuss three epic stories that highlight how other people can be more effective at selling a brand than the brand itself. We start with the famous Nordstrom Tire Story told for 40 years, the Ocean Spray Skateboarder and the Movie Air.
The greatest customer story ever told, and influencer marketing for the win
Jun 26, 2023
Pipeline
Welcome to GTM Pipeline, the podcast dedicated to empowering sales and marketing leaders with cutting-edge go-to-market (GTM) strategies. Hosted by Glenis and David Marsh, this podcast delivers quick, actionable insights from top B2B technology experts, helping you accelerate revenue growth and optimize your sales pipeline.
Welcome to GTM Pipeline, the podcast dedicated to empowering sales and marketing leaders with cutting-edge go-to-market (GTM) strategies. Hosted by Glenis and David Marsh, this podcast delivers quick, actionable insights from top B2B technology experts, helping you accelerate revenue growth and optimize your sales pipeline.Listen on
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