Should You Use NotebookLM for B2B Podcasts?

I was going to write about another subject, but after testing this out on Friday, I want to share my thoughts on NotebookLM for content marketing purposes.

If we’ve learned anything in 2024.

AI has the potential to provide amazing benefits. It can optimize business processes 100x, or it can be used to create volumes of crappy emails, it’s all about application.

My review of Google NotebookLM.

Still in it’s experimental phase, it’s catching attention because of the “Diving Deep” AI podcast hosts, which is insanely good in many respects.

Here’s an example of it trained on our own content at GTM Pipeline.

At first glance, you’re like wow! This is amazing, I was able to have this AI train on my content and discuss it as a podcast, how great.

The problem is, the content doesn’t really provide any value to the listener. I think the challenge I have with some of the tools that are aimed at content marketing is they’re great at creating mountains of soulless content at scale.