Post Trade Show Playbook

While trade shows and events are excellent venues for generating interest, a rock-solid follow-up strategy is required.

Post Trade Show Playbook

While trade shows and events are excellent venues for generating interest, a rock-solid follow-up strategy is required because once the prospect leaves the showroom floor, they can quickly lose interest if they're not properly engaged afterward.

Statistics show that most interested prospects lack the follow-up required to obtain a…