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Buyers have changed, did you notice?
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Buyers have changed, did you notice?

David Marsh's avatar
David Marsh
Apr 08, 2024
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Buyers have changed, did you notice?
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If you’re seeing a need to rethink how you’re approaching and engaging prospective buyers, you’re not alone, other go-to-market leaders are also seeing it.

Here’s an analogy.

Have you ever had a conversation with someone who focuses solely on themselves, and lacks curiosity about you, your experiences and situation?

That’s how modern buyers are feeling, an…

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